Have you ever noticed that there’s nothing more generic than a “local” coffee shop? As Orianna Schwindt wrote for New York magazine about the unbearable sameness of cities: I was in a non-chain coffee shop in Columbia, South Carolina. I was on a mission to the cities and towns closest to the geographic center of each state, and this was only stop No. 6 of 50, but I remembered seeing the same lights in coffee shops in Bend and Portland in Oregon, and innumerable others I had frequented while living in New York and the Chicago area.
You should get on a podcast with David Perell; he gets at some of what you're describing with his "The Great Flattening" concept, nicely expressed by the blandness and sameness of corporate logos.
How Managerial Aesthetics Explain Why Cities Can't Authentically Market Themselves
Absolutely brilliant, Aaron.
You should get on a podcast with David Perell; he gets at some of what you're describing with his "The Great Flattening" concept, nicely expressed by the blandness and sameness of corporate logos.
https://ckarchive.com/b/r8u8hoh22n9qe