Have you ever noticed that there’s nothing more generic than a “local” coffee shop? As Orianna Schwindt wrote for New York magazine about the unbearable sameness of cities: I was in a non-chain coffee shop in Columbia, South Carolina. I was on a mission to the cities and towns closest to the geographic center of each state, and this was only stop No. 6 of 50, but I remembered seeing the same lights in coffee shops in Bend and Portland in Oregon, and innumerable others I had frequented while living in New York and the Chicago area.
Absolutely brilliant, Aaron.
You should get on a podcast with David Perell; he gets at some of what you're describing with his "The Great Flattening" concept, nicely expressed by the blandness and sameness of corporate logos.