On this week’s podcast Doug DeVos, former President and current co-chair of Amway, joins me to discuss the 50th-anniversary re-release of his father Rich DeVos’ 1975 classic book Believe: A Timeless Endorsement of American Principles. The official release date is tomorrow.
In an era of cynicism and drift, Rich DeVos’s unapologetic optimism, faith in people, love of America, and defense of free enterprise feel more urgent than ever. From sinking boats off Cuba to building one of the world’s largest private companies, this is a conversation about risk, patriotism, and perseverance.
Doug DeVos also has a Substack in honor of his father’s book called The Believe Journal.






